Kaifeng is a small city with a long history and is one of the most famous tourist cities in China. As Kaifeng is not as famous as big cities such as Beijing or Shanghai, many international students from China will introduce where they come from by taking big cities as the coordinates to make them easy for foreigners to understand.

Most of the time, students will explain their hometown is near Shanghai/Beijing. To reduce this situation, it is a good opportunity to build a city brand for Kaifeng City, the hometown of the designer.

The goal of this is to evaluate a new image for this city to attract more overseas visitors.